"GradsPad was envisioned during our founders’ first hand experience of campus life as post-graduates. The idea of simplifying this fast pace life, where juggling priorities was a must, led to brainstorming solutions so that learning and pleasure could go hand-in-hand.
GradsPad was conceptualised as a website to begin with and under a different name. However, with the popularity of smartphones and the App world, the idea eventually evolved to an App on two of the world’s most popular platforms (iOS and Android).
A company under the banner of MBAssist Ltd. was formed in the UK and initial prototype of the App was developed and shown to Administration staff at universities in the country. A positive response led to finding a permanent technology partner and investment. This came in the form of Appetals Ltd., an Indian entity who now owns a vested interest in MBAssist Ltd."